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More about Brand Management position

Brand Managers are responsible for the creation and implementation of marketing and communication activities for a brand.? Brand Management generally are hired with an experience of 5-6 years.

Key responsibilities of Brand Management are as follows

  • Researching and analyzing consumer behavior, market trends and competitor activity.
  • Establishing budgets, performance specifications and sales estimates.
  • Developing and implementing strategies that resonate with the target market.
  • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
  • Building brand awareness and increasing brand value and profitability.

Minimum qualification for a Brand Management are

  • Degree in business, marketing or related field.
  • Good communication skills, both verbal and written.
  • Strong research and analytical skills.


Major skillset required to be a successful Brand Management are Brand and marketing strategies,managing and leading teams